Airtel DTH Review
October 18th, 2008Although Airtel has joined the DTH scene late they really have a great chance to give a good competition to other DTH players in India if only if they could adopt an aggressive and innovative marketing techniques. And they have started off well with their launch ad and the publicity they got with their spat between them and Big TV regarding their ad.
Their new DTH service has been named as Airtel Digital TV.
Although with the launch offer they have not made no heads turn unlike they did with their launch ad which featured bollywood stars like A.R. Rahman, Saif Ali Khan, etc as well as cricketers in a single ad. But they have failed to capitalize on it without giving something new to get the initial viral marketing thing going on.
Airtel Digital TV has some new features like universal remote and Airtel Live which boasts some unheard or new features at least in the Indian DTH scene.
Talking about the universal remote, with this remote you can actually operate the set-top box, that comes along with the Airtel DTH, and your TV as well. Thus you don’t have to switch between two remote controls to operate your TV and the set top box while watching.
There is also a feature called Airtel Live where you can enjoy other stuffs like ordering movie tickets through your TV, planning your travel, ordering movies on demand, and even you can get astrology with Airtel Live.
What’s more unique about this service of Airtel Live is that you can do all these premium service from the comfort of your TV itself! But you might need to shell out extra money to avail these premium services.
Along with the regular TV channels you also get to subscribe to the Worldspace Satellite Radio, where you get access to all the stations that come along. This will be just like any other channel and you will need to pay subscription if you want to avail Worldspace Radio in your package.
Initially, they have come up with an offer of just by paying Rs. 2000 you get one full year subscription for free where you get around 70+ channels for free. If you want to watch any other additional channels apart from the listed channels you will need to pay for it.
There are also plans without the above offer. You get to choose from them according to your preference. But it is still not clearly mentioned on various tariff plans yet, as they are still on the roll out phase and it will be clearer in a few weeks or a month. But there are three options to choose when it comes to tariff plans, i.e., silver, gold and platinum.
With this addition of one more player in the DTH arena, the competition surely is getting hot and in the end the benefit should be transferred to the end users rather than transferring it among the DTH service providers. Soon one more additional service is expected in DTH and that will be Videocon DTH.
You can discuss about this article at Airtel dth forum.